Showcase

Internet Strategy

Barloworld Handling, Charlotte NC

Having to increase your call center staff to handle more sales is a problem we'd all like to experience. That's exactly what happened when Barloworld Handling put the Web to work. Barloworld Handling is the largest lift truck dealer in the Southeast, and the largest independent Hyster lift truck dealer in the world. They needed advertising that was more economical, more action-oriented, and more effective at reaching Southeastern forklift service and parts prospects. Google AdWords pay-per-click (PPC) search engine advertising provided just the lift they needed. CC Communications designed and used campaigns featuring targeted keyword ads, 7 state-specific landing pages, and innovative action steps like live chat to help Barloworld generate thousands of visits and pageviews, not to mention conversions healthy enough to require backup.

Web Design

Cato Fashions
 
CC Communications and members of the client's in-house staff collaborated to produce this updated version of the national Cato fashions website.  The website design emphasizes current store merchandise with the use of fast-loading, oversized photography, as well as subtle Macromedia Flash™ animation to guide the visitor's eye to read important product price value statements.  Special design features include intuitive "visual navigation paths," a FlashPaper™ copy of the latest CATO NOW fashion magazine, a zip code proximity store locator database, a do-it-yourself customer "date reminder service," a corporate financial report interface, and an opt-in broadcast email customer information program.  To maintain a "fresh look" the website is regularly updated with changing color accents and new merchandise photos.

Custom Programming

Wells Fargo Championship
 
Since its inaugural season in 2002,
CC Communications has provided a wide range of custom programming and advanced technical support services to help make The Wells Fargo Championship a success, year after year. Special E-commerce services include the production and day-to-day management of the "online ticket sales" and "online merchandise storefront" portions of the tournament's website. CC Communications also created and administers an Intranet portal website, supporting over 2,500 tournament "ambassador" volunteers, designed an online "media credentials" registration program as well as an in-house "sponsor database." The tournament further utilizes a modified version of CC Communication's exclusive ListWriter™ "broadcast email" program for tournament marketing and volunteer coordination activities.

Content Management

Roush Yates Racing Engines
 
Over the recent Memorial Day weekend, Roush Yates Racing Engines continued its ever growing trend of providing customers with winning, reliable engines in the NASCAR Nationwide, GT3, Sprint 360, and Dirt Late Model Series races. Successful news like this is updated instantly to their website at www.RoushYates.com and to active social media channels like Facebook, Twitter, Flickr and YouTube. Live social media feedback is fed right back to the website to keep visitors in the know, during and after racing events. www.RoushYates.com is hooked up with streamlined content management tools that make this aerodynamic online communication process a winning reality. Because more good news crossing the finish line to the website means greater website traffic for Roush Yates Engines. And that’s the checkered flag!

Exclusive Web Tools

Snider Tire, Inc., Greensboro, NC - FleetTRACS® Handheld Monitoring System

Snider Tire, Inc. (STI) is one the largest commercial tire dealers and retreaders in the United States. CC Communications helped STI design and implement FleetTRACS®, a proprietary, handheld computerized tracking system that provides an audit trail for each tire. This system adds to the efficiency of STI’s Tire and Retread Asset Control System. CC Communications was also the guiding force in designing the Snider Tire website.